How often does this happen?
Customer: Hi! I’d like a ….
Bob the Business Owner: …a stereo.
Customer: Yes, that’s right and add…
Bob the Business Owner: … an amp, surround sound and a turntable. And yes, we take Master Card.
Customer: Wow! It’s like you read my mind!
Doesn’t happen too often, does it? If it does, you know that Bob the Business Owner is most likely raking in the dough. But, the reality is, business owners don’t have much of a clue about what their customer truly wants. They will have an idea, or they shouldn’t be in business. The owner of a website that sells jewelry is pretty certain that his visitors come to the site looking for jewelry. But, unless he’s speaking to everyone who comes by the site, he probably doesn’t know exactly what they like. When was the last time you went to the site and it asked you what you liked while you were shopping?
But, in this day and age, the business owner can get a very good handle on what his customers, users and/or clients are looking for. This information can be gathered prior to the customer coming to the site, during their visit, or after they have left the site. Web Based Surveys are an excellent way to gather insight in the likes and dislikes of clients and customers, both potential and existing. Data gathered in a survey can tell you exactly what people are looking for in your space. If you own a website that sells stereos, you can survey your visitors to reveal that they generally prefer Japanese brands to American brands. Do you have an existing client base? You can reach out to them to find out what they think of the services you are providing, and get valuable feedback on how to improve or expand on it.
With this kind of information at your disposal, how can you not use it to it’s full potential? If you are using surveys, and your competition isn’t, you’re leaps and bounds ahead of them. Small Biz Web Exposure can set you up with the survey that’s right for your business.