Pay-Per-Click is a sprint. Hit the ground running.

Pay-Per-Click Marketing (PPC) is an exceptional tool to get even the smallest players in the game playing against the big boys on a level playing field. With SEO, you can spend months, and even years moving up the ladder, trying to be top dog in your market. With PPC, you are instantly a player, and you can determine exactly how much you want to play based on only a few simple factors; relevance, cost per click(bids) and historical click-through rates. There are other factors, but those are the big three. If you have a decent budget, you can overcome deficiencies in historical click-through rates by bidding competitively while your history builds. As such, you're a player in your market.

Your PPC project will fall into one of two categories; existing campaign(s) or new campaign(s). If your campaign is starting rom scratch when Small Biz Web Exposure starts it, we start with some basic research into your needs (budget, target, etc.) as well as keyword research and review of your potential competition. Once that is done, we work on copy for the ads, pick the destination URLs for all of the ads and set up conversion tracking where appropriate. In some cases we may suggestion creation of PPC-specific landing pages to help boost relevancy and conversion. This initial process usually takes up the first month. After the initial set up, we begin to monitor performance of your ads, adjusting and tweaking where it will have the biggest impact.

If you happen to be bringing an existing campaign to Small Biz Web Exposure, the first month is dedicated to research as well. However we look at your past performance throughout the life of the campaign. We review all ad copy and suggest modifications and/or additions as necessary. We review all keywords, paused and active, and make adjustments and additions where needed. And finally, we review your goals. In some cases, it may be to maintain the performance as it has been, and in other cases you may be looking to improve in areas such as clicks or cost. In any event, we are prepared to get your campaign moving in the direction it needs to move.

Each month, clients receive a detailed Monthly Report showing Impressions, Clicks, Click-Through Rate, Cost-Per-Click, Cost, Average Position, and where applicable, Conversions and Cost-Per-Conversion. This report will show the most recent month's activities, as well as compare them to the previous month. These reports easily show your ROI in any given period.

Whatever your motivations and goals happen to be Small Biz Web Exposure can help you down the path to achieving them.

Services:

Basic Pay Per Click Project:

• Set up of new account, or review of existing account.
  • Keyword Research.
  • Review of existing ad copy and/or creation of new ad copy.
  • Review of Budgetary Goals.
• Competition Research
• Daily Monitoring of Campaigns, adjusting as needed to maximize ROI.
• Consultation on tracking, additional pages, etc.
• Creation and delivery of monthly report.

Fee Schedule*:

There is a one-time Set up fee of $295.00, plus the following:

• 0 to 50 keywords - $150.00 per month.
  • 2 Campaigns max
• 51 to 100 keywords - $200.00 per month
  • 2 Campaigns max
• 101 to 200 keywords - $300.00 per month
  • 3 Campaigns max
• 201 to 400 keywords - $400.00 per month
  • 4 Campaigns max
• $100.00 per additional 100 keywords.
• $100.00 per creation of new Campaigns/Ad Groups (mid project, needing keyword research)

*Monthly fee DOES NOT include Monthly PPC spend.