Customer feedback provides you with valuable insight needed to retain your customer base by knowing exactly what the customers want. Determining what is important to your customers and determining the level of their satisfaction with your services or products enables you to make educated decisions, thus keeping your customers happy and coming back for more. Small Biz Web Exposure can develop an individual customer feedback and satisfaction survey, or set up continuous survey programs. These can be branded or completely annonymous, and in either case, we are certain that we can develop an effective survey for your marketing needs.
Web-based customer surveys can be used in a couple of ways:
- Soliciting information from an existing client base. This can take the form of a customer satisfaction survey, or a product research survey. Existing customers will appreciate the opportunity to provide feedback to your business when they feel like you're looking out for their best interest. And you are. Provide the customer what they are asking for, and you retain your customers, as well as potentially growing it through word-of-mouth.
- Blind product research surveys. The information gathered in these surveys can help you determine where you fit into the picture with your competitors, without biasing the responses by having the respondant know you sent the survey request. In many cases, blind surveys will elicit the most honest response from the respondent. The information you gather here could be vital to keeping your site relevant to the market you are looking to reach.
Once a survey has been and approved, we send it out to all the respondants on our initial list. In most cases it takes a few reminders to get people to respond to your survey request, and we handle all reminders. Survey timeframes can be set or open-ended. If they are open-ended, reports are sent to the client in whatever intervals they would like; daily, weekly, biweekly or monthly. If the survey requires a set timeframe, all data will be collected while the survey is open, then turned over to the client at the close of the survey. Many marketing research companies will collect the data, put it into a convoluted report, and then interpret the data in a PhD level dissection. Small Biz Web Exposure cuts out the all of the filler information. We report on the metrics you want to see and let you decide what to do with the information. As such, you save THOUSANDS of dollars on your survey, get the information you want, and have a detailed window into the minds of your existing and potential customers.
Services:
Web Survey:
Includes the following:
- Set-up of account
- Creation of custom Web Survey
- Input of and delivery to all potential responders
- Implementation on your website (if applicable)
- Data Collection
- Summary Report (delivered at the close of the project)
- First month (length of project determinied prior to start of project)
- Cost: $995.00
- Additional months after Month 1: $100.00
Many companies keep extensive record on their clients, including email addresses. Small Biz Web Exposure can use that existing email list to send out survey requests as often as your survey program requires. In many cases, you may not have an existing email list. While Small Biz Web Exposure does not have access to mailing lists, we can point you to a highly recommended source:
Caldwell List has been in business for 35 years, providing a level of customer service unmatched in the industry. Their Best of America's Database provides the highest quality leads and lists, and as such, Small Biz Web Exposure is happy to partner with them.
If you're looking to get into the minds of customers, both existing and potential, the Small Biz Web Exposure can provide you the information you need.
Or Contact Small Biz Web Exposure at:
PO Box 1422
Simi Valley, CA 93062
805.210.6424
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